Get the upcoming report on retailer websites (Summer 2004). sign up Request our Digital Relationship Standard Overview (pdf). request document APPROACH The Digital Relationship Standard™ is the process we use to bring clarity to questions around your online brand. Our expert research group examines a set of competing brands against specific performance criteria and develops recommendations and prototypes that lead to real solutions. Our assessment process is built upon the following premise about any successful digital initiative: --> It is designed to offer features that map to a complete understanding of users. --> It is built to leverage ongoing relationships with those users over time. --> It incorporates technical solutions that capitalize on a superior understanding of user needs and effective approaches to relationship management. Our proprietary approach considers and weighs the efforts that have gone into the development, design and support of any interactive project by arming our team with tools that allow them to effectively measure and assess.