How well does the site address language, culture, currency, etc. of the target market? nominate a site that does a great job FOCUS The Standard starts by asking what evidence there is that the interactive project was designed for specific groups. Some of the things that we ask ourselves include: --> Do language and word choice make sense? --> Do specific elements (introductory music or words, use of animation) make sense based on a good market understanding? --> Is there evidence that subgroups within the target market might use the site in different ways?