Does the site deliver a “natural” experience for the user…is it a seamless experience? nominate a site that does a great job INTUITION When we think about how an individual interacts, we consider principles of intuitive design. --> Can we see multiple information paths? --> Do the information paths map to the site's Focus? --> Do they match the user expectations instead of some artificial structure (e.g. company org chart)? --> Does the site offer a level of personalization that makes sense? --> Upon returning to the site, is the visitor presented with more meaningful material than originally encountered?