How well does the site employ tools/features that enable online community building? nominate a site that does a great job LEVERAGE We ask how well the site builds Leverage with that market. --> Can we see how this effort has built-in marketing complements that work? --> Do we see evidence of media glue: reasons for groups of users to return to the site, the store, the cable channel….? --> Are there tools (facilitators) that community members can use to support/communicate with/inform their community? --> Is group interactivity encouraged and supported?