How well does the site address language, culture, currency, etc. of the target market? nominate a site that does a great job SCOPE After determining how well a site is focused on its audience, we ask what support it offers for regional and/or global differences, reflecting the ways that real people do things like consume information and interact. --> Does it work outside the U.S? Is it written/presented in multiple/appropriate languages? --> Is global content generated and managed locally? --> Are language, images and other creative elements world-appropriate and sensible to the global audience? --> Are users able to see global transactability -- with things like multiple currency support?