
Get the upcoming report on retailer websites (Summer
2004).
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our Digital Relationship Standard Overview (pdf).
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BLACK
& WHITE ASSESSMENT
Our Black and White Assessment, especially as an
ongoing monitoring service, is very effective at examining
the strength of a given brand as it is expressed online.
As a diagnostic tool, it fulfills critical business requirements:
--> Provides not just scoring, but reports on
the specific elements that were the drivers of each score
--> Provides specific improvement recommendations
that can be assessed
--> Provides specific, credible, and defendable
recommendations to guide effort and investment |
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